progress update

Today I worked on my evaluation

Ancillary feedback

I was given some feed back on the 3rd draft of my website and magazine advert by my teacher. I was told the following;

Webpage
- My layout and tabs were misplaced and also didn't match the house theme
- There was no editing done to the images in my photo gallery
- My image choices needed to be changed
- There was a lack of information about the arstist and what the artist is currently working on

Magazine Advert
- The artists name needed to be bigger than the album title
- Need to reconsider fonts
- My central image wasn't the best choice
- It is hard to see the arstists face in the image as I over editted the image and it is also hard to see her style which can be misleading for the audience

Evaluation Draft 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

-  Used Youtube as a platform to present our video

- Used conventions of a typical acoustic/hip hop video such as telling a story (narrative), hand held camera to make it more realistic, fast shots to keep up with the pace of the song, casual costumes and dangerous props e.g. knife.

- As far as challenging conventions I would say that using mainly female characters to act out the story definitely challenges the stereotypical conventions of an acoustic/hip hop video as we usually don’t associate violent behaviour and knife crime with young women.

How effective is the combination of your main product and ancillary texts?

-  Same colour scheme

-  Same type of images

- Same house theme so that people automatically link it to the same artist and easily identifiable to our audience

- Created synergy by aiming to promote the same product (Lucy Spraggan Album)

- Overall I think that they are successful because they are both clear and easy to read in order for people to see what we are trying to promote and market to our target audience

What have you learned from your audience feedback?

From our questionnaire we created on survey monkey and interview/focus group chat we carried out and uploaded to Youtube we discovered the following from our audience:

- That they liked the idea of cutting between lip syncing and story telling

- They didn’t think having a clip of a live concert was compulsory for a music video

- (can't get to Youtube video as it is on private)

Questions I will ask our target audience for more up to date feed back:

- Do you think the lip syncing is in time?

- Do you think there is a good amount of story telling?

- Are there any points of the video that don't make sense or isn't clear what's happening?

- Are there any improvements you think we need to make?

How did you use media technologies in the construction and research, planning and evaluating stages?

- Editing on final cut pro

- Camera to record and take images for ancillary tasks

- Serif Page Plus for magazine advert

- Website creator to create website

- Adobe Photoshop to edit images for ancillary tasks

- Youtube to upload final cut of video

- Social media for audience feedback

- Been a big progression from AS to A2 as I have learnt how to use a larger range of soft wear products and also learnt about them and how to use them in more depth

Magazine advert draft 5

I changed the image to one where she is looking into the camera as I felt that it would attract the target audience more and make it look as if she is looking at the person who is looking at the advert- which will help connect to the audience. I also edited the image in  Serif PhotoPlus to make it brighter and therefore more eye catching. I also made the "Lucy Spraggan" a brighter and more vibrant shade of red to match the website more and to also make it more eye catching. I also added the Columbia Record Label logo as I found out from my research that the was one of the main codes and conventions of a magazine advert.

Website draft 6

Website draft 5

Website draft 4

Magazine advert draft 4